On August 28, 2024, the Professionals and Entrepreneurs Network (PEN) at ISW hosted the inaugural meeting of its CEO and Business Owners Group, initiated by Kelly Mittal, Ragoo Raghunathan, and Raj Melville. This gathering brought together a diverse group of around 10 entrepreneurs, ranging from those who had launched their businesses within the past year to seasoned business owners with decades of experience. The first session focused on introductions and a deep dive into marketing strategies, where members engaged in a collaborative activity to discuss and evaluate the effectiveness of various marketing approaches across different industries. The meeting concluded on an optimistic note, with participants brimming with ideas for future sessions and group expansion. The networking continued beyond the meeting, with members eagerly exchanging thoughts and connections even as they left the venue.